With over 20 years of progressive experience in Sales and Marketing across diverse industries and product categories, I have developed deep expertise in Business Development, Sales Strategy, Marketing Initiatives, Public Relations, and Product Launches—particularly within the highly competitive markets of Pakistan. My background also includes extensive pre-opening sales experience, as well as a strong focus on Hotel Sales, Revenue Optimization, and Hotel Operations, where I have consistently driven financial performance and enhanced operational efficiency. Known for my strategic and results-oriented approach, I lead high-performing teams with a blend of decisiveness and collaboration to consistently achieve and exceed financial targets.