Seasoned Finance Professional offering over 20 years of solid experience in the Middle East with local holding group, multinational companies. Expertise in leading mandates of corporate governance, cost optimisation, budgeting, banking and investor relations, financial modelling generating data driven insights, finance payrolling and business operations to enable and support corporate objectives.

Strong foundation of dual Chartered Accountancy certifications (ICAP & ICAEW), audit training at PwC, and an MBA in International Management to deliver measurable impact and drive financial excellence. In addition, steering finance transformation and change management projects including Shared Services, Mergers and Transitions, Digital Transformation.

Core Competencies
Strategic & Operational Governance, FP&A, IFRS, Policy Framework, Cost Optimization, Investor Relations, Service Delivery, Change Management and Digital Transformation
- Profitability Optimization: Delivered up to 40% profitability increases through strategic cost management and operational improvements.
- Risk Mitigation & Compliance: Strengthened governance by ensuring adherence to international standards while safeguarding assets.
-M&A & Integration: Directed due diligence, negotiations, and post-merger integrations, unlocking long-term value and operational synergies.
- Financial Transformation: Led ERP implementations and RPA-driven process automation, streamlining reporting and boosting efficiency.

Industry experience : Holding group, FMCG, Food & Industrial Manufacturing, EPC Oil & Gas, Retail F&B, Outsourcing & Shared Services, Pharma & Consumer Goods, and more. This breadth of exposure equips me to navigate challenges in complex, multi-sector environments.

I am also an award-winning author, blending corporate insights with creativity to inspire and engage readers. My publications include "Smar But Wrong", "Maya's Paradox: How to Balance Ambition and Integrity", Kindle Best-Seller "S.H.O.R.E.: The Ultimate Descent", and other co-authored works.